It is not just my opinion. SeeTripadvisor and El País. It is one of the best beaches in Spain, surrounded by pine trees and no crowds, traffic and noisy hotels or apartments. An ideal place to rest. If you want more animation, there is only 8 kms. to Conil and el Palmar are 8 kms. Or you can visit Vejer, or play golf in Sancti Petri 3 km.
You can also ride, hike in the Natural Park of the Acorns, the largest of the Peninsula, a unique natural area, bird watching, watching in Tarifa or diving.