3mins walk to Jongno street where you can find lots of Korean cosmetic brand(Innisfree,Missha,Aritaum,EtudeHouse,SkinFood&etc), which is much more closer than going to Myeongdong which required 10mins. Right beside Cheonggyecheon. 5mins to Insadong.
It is located in the middle of Seoul city(called Jong-ro), so you can access to major tourist spots on foot.
Seoul Guesthouse is located in the center of Seoul! Insadong takes five minutes by walk. Myeongdong takes 10 minutes by walk. You will be easy to get Gwangjang Market , Gate, Cheonggyecheon Stream, …